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Deconstructing Beats By Dre

6/18/2015

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In its "How It's Made" series, hardware and software startup venture capital firm Bolt reveals tricks from manufacturers on how to optimize hardware design. One trick: using metal to make the weight of Beats By Dre headphones more substantial - making the headphones seem more valuable and durable. Says Bolt, "30% of the weight comes from four tiny metal parts that are there for the sole purpose of adding weight."

The author explains:
"The two larger parts [the ear covers] are cast zinc. Cast parts are similar to injection molded parts in that there is a tooling cost and a per-part cost. Compared to injection molding, the tool is marginally more expensive, but the per-part costs are higher, and the tools do not last as long.

"The brilliant thing here is that the two large metal parts are not mirror images of each other - they are actually the same part! This means that only one tool would need to be made to produce both parts, which saves money in tool design and number of tools. It also makes the headphones easier to assemble, since there are fewer unique parts."
Check out the entire article for more tricks on hardware design.
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​Grinding Wheel Industry
   Abrasive wheel inserts
   Cup wheel (spider) bushings
   Disc wheel inserts
   Reducing adapter bushings
   Reusable adapter kits
   Safety backs
   Throw-away mounting flanges
   Threaded hex inserts

Wire Rope Industry
   Fractional sheave gauges
   Metric sheave gauges
   How to use a sheave gauge
Customize
About
Contact
Donahue Industries



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Donahue Industries, Inc. is a full service international metal stamping manufacturer in Massachusetts specializing in parts for the grinding wheel and wire rope industries. 

Donahue Industries, Inc.
5 Industrial Drive
Shrewsbury, MA  01545-5835

Phone: (001) 508-845-6501
Fax: (001) 508-842-7665
sales@donahueindustries.com